Dhanteras 2023: Check Out Why Gold Shopping Should Be on Your List

dhanteras gold coin

As we get closer to the five-day festive extravaganza, one day stands out the most for gold enthusiasts: Dhanteras. It's the first day that marks the festival of Diwali when homes light up and the spirit of the victory of good over evil fills the air. Dhanteras, where 'Dhan' means wealth and 'Teras' denotes the 13th day in the Hindu calendar month of Kartika. This festival is a celebration of Indian culture and age-old traditions that include gold shopping!

Now, here's the million-dollar (should we say, million-gold) question - why does everyone buy gold on Dhanteras? As we gear up to celebrate Dhanteras 2023, you must know the significance of this tradition.

5 Reasons Why You Should Buy Gold this Dhanteras

Here’re the five reasons that should push gold shopping right to the top of your festive to-do list. 

1. Gold has Cultural Significance

It's believed that Goddess Lakshmi graces us with abundance on Dhanteras. She’s often depicted in a red and gold saree, holding an overflowing pot of gold, symbolising grace, beauty, purity, and prosperity.

In fact, this is why we perform dhan puja (the ritual of worshipping money or gold) to welcome Goddess Lakshmi into our homes during Diwali. It's a traditional way to embrace her blessings and welcome prosperity into our lives.

2. Gold Shines as a Symbol of Wealth

In Hindu mythology, gold holds a special place as an auspicious metal. It's linked with the serenity of mind and the purity of soul. Moreover, it's also believed to be a symbol of luck, prosperity, abundance, and auspiciousness.

In fact, many people consider gold as the embodiment of Goddess Lakshmi, the deity of wealth. This is why purchasing Dhanteras gold coins is seen as a way of inviting these blessings into your life.

3. Gold is Seen as a Stable Investment

Indians have a long-standing tradition of buying gold on many occasions. And it's often passed down as family heirloom. This cultural tradition has been around for ages. In respect of these deep-rooted beliefs, we continue the tradition of buying gold on Dhanteras.

Moreover, gold is recognized as a safe and long-term investment. It not only offers attractive returns but also serves as a stable financial asset. 

4. Gold is Valued for Personal Adornment

Since gold is worn during festivals, weddings, and celebrations, it's an integral part of Indian culture. It’s been a standard custom to buy 1 gm gold coins on Dhanteras, which has now evolved into buying wearable gold jewellery

Dhanteras has turned into the ideal occasion for jewellery lovers to add some new pieces to their collections. You can buy everyday gold jewellery or versatile pieces that can complement everything you wear. Trust us, there isn't a better time to update your collection!

5. Gifting Gold is a Timeless Tradition

Gifting gold on Dhanteras is believed to bring good fortune and financial success to the recipient. What’s more, giving gold is a way of expressing love and affection towards family members and loved ones. It's an enduring tradition that symbolises cultural sentiments and emotions.

So, as you embrace the timeless radiance of gold this Dhanteras, remember that you're not just buying a piece of metal, you're carrying forward a tradition and celebrating the richness of Indian culture.

At Angara, you can buy 24k pure yellow gold coins. Featuring an intricately engraved image of goddess Lakshmi, these are fit for gift-giving or for placing in the temple during Lakshmi puja. Plus, you can personalise the weight from 1gm to 2gm or 5gm gold coins as per your budget. Still have your doubts? Don’t worry, all our gold coins come with a certificate of authenticity stating the usage of 999 quality standard gold.


1. What is the significance of a gold coin?
People buy gold coins because they’re valuable and are considered to be a symbol of wealth and prosperity. 

2. Which coin to buy on Dhanteras?
On Dhanteras, people usually prefer buying 24-karat pure yellow gold coins because they’re often used in sacred rituals. 

3. Is it a good time to invest in gold on Dhanteras?
Yes, Dhanteras is a great time to invest in gold. If you're thinking about a smart investment and welcoming good luck, it’s the ideal day to buy some gold coins or jewellery.



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