Indians are ever ready to invest in gold, but there are a few chosen days when there's a special sparkle in their eyes. Akshaya Tritiya is one of them. 

But what makes this day the gold rush of the year? Let's discover.

The Legend of Akshaya Tritiya

According to Hindu mythology, on this day, Lord Krishna bestowed Draupadi with an inexhaustible vessel of food (Akshaya Patra) during their forest exile, ensuring sustenance throughout their time in exile. The Sanskrit word "Akshaya" translates to "inexhaustible” or "eternal" in English. Thus, actions undertaken on this day are believed to leave a lasting imprint, and the blessings received are deemed eternal.

When is Akshaya Tritiya Celebrated? 

Akshaya Tritiya falls on the third lunar day of the bright half (Shukla Paksha) of the Indian month of Vaishakha. It's the ideal time for significant purchases, particularly of gold, which holds profound cultural and financial significance in Indian society.

In 2024, Akshaya Tritiya will be celebrated on 10th May, Friday.

An Auspicious Time of Opulence

Akshaya Tritiya, a day steeped in Hindu mythology, marked the beginning of the Treta Yug. But wait, there's more! It's the day Mahabharata got its ink, Sudama received opulence, Pandavas found their weapons, and Kubera ascended. 

And guess what? It's not just about ancient tales. This day is like a cosmic green light for new beginnings, especially in investments and ventures. So, grab your lucky charms and dive in, because success is served fresh and everlasting on this day!

Here are some suggestions to buy gold jewellery as per your zodiac: 

♈ Aries: Deck yourself in Diamonds, Aquamarine, Amethyst, and Sapphire – they're gonna bring you luck and strength. You can also invest in our Aries zodiac pendants. Go for our most loved Diamond Aries Zodiac Sign Pendant Necklace or simply Diamond solitaire stud earrings. 

♉ Taurus: Embrace Emerald set in gold to amplify your luck and prosperity, resonating with your Venusian ruler. Any pick from our impressive range of emerald gold necklaces or hoop earrings can be a significant purchase for you.  Oh, and while you're at it, take a peek at our Gemini zodiac pendant styles for a double dose of cosmic fun! 

♊ Gemini: Variety is the spice of life, right Gemini? So, rock some Amethyst, Moonstone, and Citrine bling in adaptable gold styles. And remember, our Diamond Gemini Zodiac Sign Reversible Medallion Pendant is calling your name!

♋ Cancer: Feeling fiery, Cancer? Ruby's your jam! Try our Ruby necklace for that extra passion boost, or go personal with our Starlight personalized Cancer zodiac sign gold pendant.

♌ Leo: Royals, it's your time to shine with bold gold jewellery like Diamond Leo Zodiac Sign Signet Ring and opals fit for a queen. They're practically your crown jewels! 

♍ Virgo: Attention to detail is your thing, Virgo. So, go for delicate gold pieces with a touch of Neelam or Blue sapphire for that wisdom factor. And for a touch of personalization, our Diamond Virgo Zodiac Sign Pendant Necklace is a must-have!

♎ Libra: Balance is key, Libra! Keep it classy with elegant gold jewellery and opals to match your harmonious vibes. Plus, our Diamond Libra Zodiac Sign Reversible Medallion Pendant will hold your scales perfectly! 

♏ Scorpio: Scorpio, meet your match with our Passionate Citrine Scorpio Zodiac Star Medallion Layered Necklace – it's practically made for you and your electrifying vibe!

♐ Sagittarius: Adventure awaits, Sagittarius! Go for lightweight gold jewellery with a sprinkle of Ruby and Diamond – the perfect accessories for your wild spirit. Try out our Diamond Sagittarius Zodiac Sign Reversible Medallion Pendant to add to your aura! 

♑ Capricorn: Simple yet sophisticated, Capricorn. Sleek gold pieces and Garnet accents are your go-to for success. And don't miss our cherished Diamond Capricorn Zodiac Sign Pendant Necklace for that extra cosmic flair!

♒ Aquarius: Stand out from the crowd, Aquarius! Rock gold jewellery with futuristic vibes and Blue Sapphire accents. And ya, don't forget to try on our Amethyst Aquarius Zodiac Crescent Moon Medallion Layered Necklace— it’s a total must-have!

♓ Pisces: Dream big, Pisces! Dive into gold jewellery with mystical themes and sea-inspired designs, complete with Yellow Sapphire, Aquamarine, Amethyst, or Moonstone. And hey, our Diamond Pisces Zodiac Sign Signet Ring is meant to be yours too– go for it!

Buying gold on Akshaya Tritiya holds a special place in Indian hearts. Why not celebrate this occasion with Angara? You can trust the authenticity with BIS Hallmarked jewellery and brand certificates. Plus, customise them to match your style! 

So, dive in, buy gold online, and explore our fine jewellery and gold coins to embrace this, and all special occasions around the year!

FAQ

1. Why do people buy gold on this day?
People buy gold on Akshaya Tritiya because it's believed to bring endless wealth and success, with significant events in Hindu mythology associated with this auspicious day. The term "Akshaya" means "never diminishing," symbolizing the prosperity that comes from purchasing gold on this occasion.

2. What is the lucky thing to buy on Akshaya Tritiya?
While gold is the most popular choice for purchase on Akshaya Tritiya due to its auspicious nature, other items considered lucky to buy on this day include silver, land, and financial investments.