Akshaya Tritiya 2024: Should You Invest in Gemstone Jewellery?

Akshaya Tritiya 2024: Should You Invest in Gemstone Jewellery?

Every Akshaya Tritiya, there's a rush for gold in India, but why blend in when you can shine with the perfect splash of color in the finest golden hue? Confused? Don't be. 

We're here to guide you through the best gemstone jewellery options apt for the occasion and perfect for your confidence! 

Read on.

Why is Everyone Buying Gold on Akshay Tritiya? 

So, what's the deal with Akshaya Tritiya? Well, let me break it down for you. "Akshaya" basically means something that never ends or fades away, and "Tritiya" refers to the third day of the Lunar month. This special day is celebrated on the 3rd of the Vaisakh month, and this year, Akshay Tritiya falls on the 3rd of May, 2024.  

People also call it Akti or Akha Teej in different parts of India. But why all the buzz? Because this auspicious day is connected to many events according to Hindu mythology and good deeds done on this day are believed to multiply. Many people thus pray to Goddess Laxmi, Lord Vishnu, and Lord Kuber to bring in more of that good stuff – prosperity, success, love, and happiness.

Since Akshaya Tritiya denotes new beginnings and every good deed performed on this day counts double, it's considered as a day where every deed you do is like planting seeds of success that never stop growing. Therefore, believers engage in various activities such as meditation, charities, yajna, japa, making offerings to their ancestors, or investing in gold, silver, real estate properties, or colorful gemstones.

Is Buying Gemstone Jewellery on Akshay Tritiya a Good Option? 

Remember Akshay Tritiya promises to multiply and return the good-deeds done on this day? So why not add colours to it?— no, not talking about playing busting out the Holi powder on the wrong day! but, you can always buy precious natural gemstone jewellery set in gold. It's like hitting two birds with one stone!

But which gemstones should you go for? Well, it's all about picking the right colours to match the occasion: 

Yellow— As we honor the cosmic Guru, Brihaspati, whose favoured color is yellow, and pay homage to the wisdom of Lord Ganesha, Yellow Sapphire or citrine jewellery are ideal choices. These gemstones not only radiate positivity but also align perfectly with the spirit of new beginnings and wisdom.

White- In reverence to Lord Vishnu, whose purity is symbolized by the color white, moonstone rings or pearl jewellery evoke a sense of divine grace. And for those seeking an extra touch of sophistication, diamond studs or opal earrings add a shimmering allure, reflecting the divine light of Akshaya Tritiya.

Blue- With the legend of Lord Krishna and the birth of Lord Parshurama tied to Akshaya Tritiya, blue becomes an essential hue. London blue topaz rings or blue sapphire studs add a touch of elegance to your celebrations, honoring these divine connections. 

Red— The name “Akshay tritiya” that hails from the story of the “Akshaya Patra” given to Yudhishthira by Surya Dev during their time of exile. Hence, paying homage to the legend of the Akshaya Patra and the abundance it signifies, red gemstones take center stage. Ruby hoop earrings or other red gemstone jewellery symbolize the eternal flow of blessings and prosperity, adding a vibrant touch to the occasion. 

These gemstones not only add color and beauty to your celebrations but also carry profound spiritual significance, amplifying the blessings and abundance of Akshaya Tritiya. They're like little pockets of good vibes, drawing in prosperity and success like a magnet. And if you want to invest purely in 24k gold, you can always pick Angara gold coins.

Things to Consider While Buying Gemstone Jewellery: 

When you buy gemstones on Akshay tritiya in the form of jewellery, you're adding gold to your celebration as well! But it's important to take a note of a few things before making the purchase: 

  • Check Gold Purity:

Keep an eye out for the ‘karats’! They tell you just how pure that gold really is. While 24 karat gold is the purest, it's a bit too soft for everyday wear. That's where 18K and 22K gold come in—they strike the perfect balance between purity and durability, making them ideal for jewellery that lasts.

  • Go for Hallmarked Gold

When it comes to investing in gold jewellery, always ask for that stamp of authenticity! Look for certifications from independent third parties, like BIS in India. It's like a little seal of approval that guarantees you're getting the real deal.

  • Look out for the 4C's

If gemstones are your jam, pay attention to the 4 C's: color, clarity, cut, and carat weight. These little details make a big difference in the sparkle factor! 

  • Insist on Certification of Gemstones

When it comes to gemstones, trust but verify! Insist on certifications to ensure you're getting the real deal. With synthetic stone jewellery floating around, it's important to have that stamp of authenticity. After all, you want your sparklers to shine bright like the real gems they are!

  • Check out the Cash Back /Buy Back Policy: 

It's always smart to know the deal before sealing it! Ask about cash back or buy-back policies from both online and offline stores. However, keep in mind that the policies vary from jeweller to jeweller. 

  • Keep an Eye Out for Deals: 

Akshay Tritiya is considered second to Dhanteras in terms of being the most auspicious day to buy gold in India, so keep a wide eye for some deals and offers. Who knows, you might just snag a sparkling steal!

So, whether you're decking yourself out in gold or adding a pop of color with gemstones, remember: purity and authenticity are the name of the game. And when you purchase from us, you can be rest assured of the authenticity and the customer service that we offer. From ethically sourcing to complete customisations and free shipping to your doorsteps, we are the perfect online jewellery destination you can ever wish to have your back! 

So don't wait, scroll through our wide range and bring into your life the best pop of colour this Akshay Tritiya! 


1. How do I choose the right gold and diamond jewellery pieces for Akshaya Tritiya?
Well, it's all about what speaks to you! Afterall, this day is all about making precious purchases and doing all things good. 

2. Can I expect any discounts or special offers from jewellery stores during Akshaya Tritiya?
Oh, absolutely! Akshay Tritiya is considered second to Dhanteras in terms of being the most auspicious day to buy gold in India, so keep a wide eye peeled for some deals and offers. However, the policies vary from jeweller to jeweller. Who knows, you might just snag a sparkling steal!

3. Are there any specific rituals or customs observed while purchasing or wearing jewellery on Akshaya Tritiya?
Some people offer it in the puja. Otherwise it can be worn or purchased on the day that makes it auspicious enough. Remember, It's all about embracing the spirit of Akshaya Tritiya in your own way.


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