When To Buy Gold In India: Best Days for Higher Returns

gold jewellery

Ever wondered why gold steals the show in every Indian celebration? Well, it's not just about looking good – it's deeply rooted in our culture. Gold is more than a status symbol. It's a tradition. Buying gold on special days isn't just for the sparkle. It's believed to bring luck and blessings.

Now, you might be wondering, which days are the absolute best to buy gold in India? Don't worry— we've got you covered. Let us guide you through the cultural wisdom that helps you pick the perfect days. 

Ready to scroll and discover?

The Best Days To Buy Gold 

Forget the Sensex; gold rates fluctuate too much. So, we've gone back to ancient wisdom to reveal the most auspicious days to buy gold in India, ensuring luck and prosperity flow your way!

  • Ugadi or Gudi Padwa: Ugadi or Gudi Padwa, the start of the Hindu New Year, is more than just a date on the calendar. It's a golden opportunity! Buying gold on this auspicious day is believed to bring prosperity and wealth. The Maharashtrian nath or nose jewellery is highly valued, making Gudi Padwa a good day to invest in these.

  • Akshaya Tritiya: "Akshaya" means "never-ending" in Sanskrit. Buying gold on this day is believed to bring endless wealth. It's a spiritually significant day, marking the start of Satya Yuga, the descent of Ganga, and the birth of goddess Annapurna. This makes buying gold on this day even more special.

  • Navratri: Navratri, dedicated to Goddess Durga, isn't only for worship—it's the ideal time to get new things, like gold jewellery. Why? This act invokes the goddess's blessing. And hey, gifting becomes a big deal too! The cultural vibe is all about sharing precious moments, often in the form of shiny gold and silver. 

  • Dussehra: Buying gold during the  'subh muhurat' on this day is believed to bring prosperity, happiness, and wealth into homes, blessed by the divine.

  • Diwali/Dhanteras: Dhanteras starts  the five-day Diwali festival, and it is considered auspicious for buying gold. Marking the triumph of light over darkness and good over evil, this day is all about wealth and prosperity. Gold, always linked with Goddess Lakshmi, adds to the buyer's prosperity & believed to have protective powers. Thus, silver and gold coins gain immense popularity on this day. 

  • Pushyami - A day with Pushya Nakshatra's influence is like a golden opportunity in Hindu belief—ideal for money moves, like land or gold investments. There are special times called 'Muhurats' during these days. If this happens on a Thursday, the Guru Pushya Amrit Yoga, brings better fortune.

  • Balipratipada: Balipratipada is Diwali's fourth day, celebrating Lord Vishnu's victory over demon king Bali. People buy gold during Diwali, and Balipratipada adds to the festival's symbolism of wealth, prosperity, and divine blessings.

If you're planning to invest in Gold, and are confused if jewellery would be a good option, here's a tip! Opt for gold coins if you're purely investing, but if you want to sparkle in gold, go for jewellery with added gemstones. They not only retain their value but also cover the making charges. Here's a table of the auspicious dates to purchase gold:

Parting Words

As we wrap up our golden journey through auspicious days, remember, buying gold in India isn't just a transaction; it's a celebration. So, let your choices be as bright as the metal itself, and may your auspicious days be filled with the gleam of tradition and prosperity. 

And remember, Gold is at its all time high now, so hurry, because now's the time to make your move before it climbs even higher!

Happy gold shopping!


1. What are the best days to buy gold in a week?
Consider Sunday, Thursday, Tuesday, or Monday, guided by cultural and astrological factors.

2. Which days are recommended for gold investment as per astrology?
Akshaya Tritiya, Dhanteras, Gudi Padwa, Navratri,Dussehra, Balipratipada and Makar Sankranti are considered auspicious for buying gold in India.  

3. What is the significance of gold in Indian culture?
In India, gold isn't just a metal—it signifies wealth, prosperity, and is integral to weddings. Linked with Goddess Lakshmi, it's a timeless festival and attire element, symbolizing cultural richness nationwide.



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